self help publishing

If the world is flat, as the prophets of globalization proclaim, then what happens on the underside? Alex Perry answers with Falling Off the Edge, his eye-opening journey through the planet's most dangerous hotspots. "Perry, to his great credit, is on the beat, scratching under surfaces and helping to clear away the obfuscation around this important issue," says Kirkus Reviews. ]]>

Number one New York Times-bestselling author and two-time Oprah's Book Club pick Wally Lamb delivers his first novel in over a decade — an extraordinary work of prodigious scope and ambition that explores the consequences of violent events, and the chaos that ensues. "[A] tour de force," proclaims Entertainment Weekly. "The Hour I First Believed is his best yet (Grade: A)." ]]>

From the bestselling, award-winning author of A Conspiracy of Paper comes his most powerful historical mystery yet. Set in post-Revolutionary War America, The Whiskey Rebels is a superb rendering of a vivid and perilous age. "A raucous mix of historical fiction and action-adventure thriller," hails Booklist. ]]>

For Things the Grandchildren Should Know, Mark Oliver Everett draws upon the relentless tragedies in his life (that also inspire his highly acclaimed music with the indie rock group the Eels) to pen a memoir that is a rich and poignant narrative on coming of age, love, death, and the creative vision. Kirkus Reviews calls it "refreshing and bracing. A great big grin of a book, winced out through gritted teeth."]]>

The eagerly awaited third book in Gregory Maguire's beloved Wicked trilogy has arrived! At once a portrait of a would-be survivor and a panoramic glimpse of a world gone shrill with war fever, A Lion Among Men is written with the sympathy and power that have made his books contemporary classics. "An absolute must-read for fans of this ever-evolving dark fairy tale," cheers Booklist. ]]>

Winner of the Washington Writers' Publishing House fiction prize, the stories in David Taylor's Success probe the lives of people caught in an increasingly intertwined world, close to home and abroad. Exploring a human calculus of love, betrayal, and fantasy, this moving collection makes those dramas vivid. ]]>

Second Helpings of Roast Chicken is the sequel to the phenomenally successful Roast Chicken and Other Stories, which was voted as the most useful cookbook of all time by Waitrose Food Illustrated. This new book takes 47 of Simon Hopkinson's favorite ingredients as a starting point and provides new inspiration to Hopkinson's many fans. ]]>

In A People's History of Sports in the United States, sportswriter Dave Zirin offers a rollicking, rebellious, myth-busting history of sports in America that puts politics in the ring with pop culture. Booklist calls it a "thought-provoking, contrarian take on American sport." In this INK Q&A, Zirin describes his literary pilgrimage to Powell's, explains why writers are better liars than other people (maybe), and more! ]]>

The New York Times-bestselling author of Reading Like a Writer returns with Goldengrove, an emotionally powerful novel about love and loss filled with echoes of the classics Vertigo and Pygmalion. In this INK Q&A, Francine Prose shares the most interesting letter she's gotten from a reader, the best book she's ever read, and more!]]>

A masterpiece of narrative history that vividly brings to life the original crime of the century, American Lightning shows the lasting impact the 1910 bombing of the Los Angeles Times offices had on three remarkable individuals and, through them, the country itself. In this INK Q&A, Blum shares the excitement of writing for the Village Voice in the '70s, five books he's given to girlfriends, and more!]]>

David Boling's debut novel Guernica is an extraordinary epic of love, family, and war set in the Basque town of Guernica before, during, and after its destruction by the German Luftwaffe during the Spanish Civil War. In this INK Q&A, Boling reveals the strangest jobs he's ever had, shares the question that compels him to write, and more!]]>

Paul Auster's Man in the Dark is the story of 72-year-old August Brill, who is recovering from a car accident in his daughter's house in Vermont. In this INK Q&A, Auster tells us about his literary pilgrimages, how he relaxes, and more!]]>

An astonishingly wise, ambitious, and riveting first novel set in the American community in Cuba during the years leading to Castro's revolution, Telex from Cuba is a masterful debut that will put Rachel Kushner on the map of American fiction. In this INK Q&A, Kushner shares the joys of a paper route, reveals her strangest interaction with a reader, and more!]]>

Angel's Tip is a harrowing stand-alone thriller from former Portland deputy D.A. Alafair Burke, author of the bestselling Samantha Kincaid series. In this INK Q&A, Burke shares which fictional action hero she'd like to date, the origin of her name, and more!]]>

Eminent pollster John Zogby offers The Way We'll Be, an illuminating, fact-filled look at the changing nature of the American Dream and how this is influencing everything — from the politicians people vote for to the goods and services they buy. In this INK Q&A, Zogby shares the favorite breakfast he can't eat anymore, what his favorite historical figures have in common with Larry the Cable Guy, and more!]]>

Get No-cost Publicity With Audience Hot Buttons
By Kevin Nunley

Media editors almost never give free publicity just because they want you to sell more products or services. Instead, they use your story when you offer one of the things their audience is interested in.

Here are three top hot buttons readers, listeners, and viewers respond to:

* Information that makes the audience feel important. This could be provocative inside info (like tips on getting listed on Yahoo) or points on why the reader belongs to a special group of above-average people who will be blessed with a special opportunity.

* Tips to help the audience make more money, save money, or save time. Time is money, especially these days when most of us have far too little time for ourselves. Any story that benefits the audiences' pocketbook or their schedule will be of immediate interest to editors.

* A story that shows how to improve the reader's health or relationships. These are top topics for all media. It is hard to find a newspaper, TV newscast, or magazine that isn't filled with stories on how to feel better and how to get along with those close to us.

Think of ways your next press release, article, interview, or tip to the newsroom can contain one or more of these three elements. You will find editors and producers respond.

One of the things media love best are experts. Watch when a big story hits the news and where to they go, straight to local or industry experts who can give some perspective on the story.

People love experts. We want advice from experts, tell our friends about experts, and often prefer to buy from experts. Clearly, things are good if you can get a large following of people to value your advice and recommendations.

How can you become a recognized expert in your field? It

may be easier than you think.

Experts usually have three things: (1) experience in their field, (2) some new or unusual info, and (3) some way to reach a lot of people with their tips and ideas.

You probably already posses several of these three. You can get new or unusual info by visiting your local college library, spending a few evenings searching online, or by carefully reading industry journals and newsletters that most others don't have time to read.

Write up a list of ten tips, a series of short articles, or jot down a few items you could discuss in an interview. Then spread your information to as many people as you can.

Start your own e-mail newsletter. Combine your tips with your bio and a press release. Send it to your local newspaper or a magazine in your industry. Send one of your articles to your industry's leading trade journal or newsletter.

Talk radio is constantly looking for guests. Present yourself as an expert on a timely topic who has helpful information for the audience.

People who write books are also considered experts. Make your book at least 100 pages long. Self-publish a few copies at a print shop. Then send a copy to your local radio, TV, and newspapers.

Here are some more self publishing articles...

Control Cholesterol Naturally
By Mehta
Blood Cholesterol is produced by our body for several purposes.In some people it is produced more than is required by our body,especially when the diet contains saturated fats. Saturated fats in the Read more...

African American Authors: Promote And Sell Your Self-published Black Book
By Helen
You can have the best book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your daily Read more...

Resources

Fight Or Flight! As Boomers Approach Retirement
By Jose Valdez
The sun set on your honeymoon many years ago.Your kids are approaching or have recently arrived at young adulthood.You have been living in different domains - at the office - Read more...