self publishing header graphic


7 Top Marketing Tips To Put You Ahead Of The Game
By Ken runs


You'll be able to capture more sales, increase your traffic, and cash in by selling ad space to your visitors and subscribers.

Publishing an ezine can also open up more joint venture opportunities for you.

For example, you could boost your sales by swapping ezine ads, thank you page ads, or recommendations with publishers whose ezines reach your target market.

2. Increase the success of your ezine by tapping into the power of RSS.

Because your RSS subscribers will get your issues sent to their feed readers, and not to their email addresses, you won't have to worry about your ezine getting blocked.

In fact, all your RSS subscribers will get your issues, giving you a 100% delivery rate to them.

And if you offer a quality ezine, you'll be able develop a loyal group of subscribers that enjoy your ezine, buy your products, and listen to your recommendations.

As many people will still want to get your ezine by email, be sure to give them a choice of how they'd like to receive your ezine.

That way you'll get lots of new subscribers that are into RSS, and you won't lose any that still prefer to get your ezine by email.

3. Write articles.

You'll be able increase your link popularity as your
articles published on targeted web sites, blogs, and in ezine archives.

You'll also be able to build up your status as an expert in your field, leading to more sales of your products and also more new ezine sign ups.

4. Publish testimonials.

Testimonials are great to use on your site to generate more credibility for you and your product.

You can also use testimonials from your subscribers to get more people to join your ezine.

5. Provide a bonus for purchasing your product.

Give your visitors a deadline for getting your bonus.

By doing this, you'll



be able to get more of your visitors to purchase from you because they won't want to miss out on your special deal.

You could also sweeten your offer by telling your visitors that they can keep your bonus, even if they return your product or ask you for a refund.

6. Promote with postcards.

Your postcards will give you an affordable way to promote your business and get the word out about your latest sales and customer only deals.

Be sure to track the results of your postcards by:

- Having your prospect provide an extension or department number when calling you.

- Having them come to your store with your postcard to get their discount.

- Having them type in a special code to receive your
discount when ordering through your shopping cart.

7. Use your signature file to your advantage.

Increase your traffic by adding your signature file to all your outgoing emails.

Also use your signature file when you participate in
forums that reach your target market.

Simply look for questions that you can lend a helping hand with, and then share your tips and advice.

You'll then be able to strengthen your credibility, and you'll get a greater response when you use your signature file to promote your site, ezine or freebie.



Here are some more self publishing articles...
Fight Or Flight! As Boomers Approach Retirement
By Jose Valdez
The sun set on your honeymoon many years ago.Your kids are approaching or have recently arrived at young adulthood.You have been living in different domains - at the office - Read more...
7 Top Marketing Tips To Put You Ahead Of The Game
By Ken runs
You'll be able to capture more sales, increase your traffic, and cash in by selling ad space to your visitors and subscribers.Publishing an ezine can also open up more joint venture Read more...


John Hodgman The PC in those Mac ads, the Daily Show's "resident expert" — yes, him. After a star turn in our recent State by State film, John Hodgman returns to Powell's with More Information Than You Require, his second volume of complete(ly made-up) world knowledge. At the Burnside Street store, during a break from Wordstock, he talked about mole-men and hobos, of course, but also Battlestar Galactica, Mall of America food stands, and life as a famous minor television personality.]]>

Chip Kidd Graphic designer extraordinaire Chip Kidd presents Bat-Manga!, the first collection of Japanese Batman comics anywhere in the world! Originally published in 1966, at the height of the first worldwide Batman craze, and written and illustrated by manga legend Jiro Kuwata, these adventures were never collected in Japan, and had never been translated into English. We spoke with Kidd about his lifelong Batman obsession, the process of hunting down and collecting these incredibly rare issues, and why these 40-year-old comics are some of the most entertaining Batman stories ever made! ]]>

Art Spiegelman Thirty years after its initial publication, the new edition of Art Spiegelman's Breakdowns is bookended by a brand new, career-spanning, illustrated comic and a prose postscript supplemented by yet more classic drawings. Together, the three sections offer a grand, unifying vision of a master's career. In conversation, Spiegelman covered just as much ground, from the seminal early strips in Breakdowns to Maus (winner of a Pulitzer Prize in 1992) to In the Shadow of No Towers, even his much-loved commercial work. (Remember Wacky Packages and Garbage Pail Kids?)]]>

Iain Banks Iain Banks first published The Crow Road in the UK in 1992, and it is one of his best-loved books. Time Out called it "Riveting...exhilarating...its pace, development, intensity and, above all, its hip and sexy humour never allow it to flag." The Crow Road is a philosophical saga and a romantic coming-of-age story, a mystery and a comedy, and a raucous, moving, and deeply human look at relationships and family. As Publishers Weekly says, "Readers unfamiliar with Banks's prodigious output have a great starting point here." ]]>

Neal Stephenson Neal Stephenson has been a staple name in science fiction ever since his incandescent opus Snow Crash appeared. What separated Snow Crash from the other cyberpunk novels of the world was, first, Stephenson's knowledge of computers and programming and, second, his wealth of research on topics as obscure as Sumerian mythology. This theme of in-depth research has continued through his other books, especially Cryptonomicon and The Baroque Cycle. Before his reading, Stephenson discussed the mathematical philosophy and quantum mechanics in his newest novel, Anathem, as well as why he still writes by hand.]]>



Matt Weiland and Sean Wilsey Inspired by a WPA state guide series from the 1930s and 40s, State by State will surely rank among 2008's most notable literary achievements. Fifty writers on fifty states: Anthony Bourdain on New Jersey, Susan Orlean on Ohio, Sarah Vowell on Montana, S.E. Hinton on Oklahoma, Dave Eggers on Illinois... the list goes on and on. Weeks before publication, editors Matt Weiland and Sean Wilsey discuss working with the authors, noteworthy contributions, pleasing surprises, and the new Out of the Book film, which stars 19 of the collection's contributors.]]>

Annie Barrows Annie Barrows's creative process for co-authoring The Guernsey Literary and Potato Peel Pie Society was, by her own admission, unusual. It's not often that your adored librarian aunt hands you a rough manuscript to finish. And allowing for the fact that we are prejudiced towards the novel's pure expression of love for booksellers, we found it to be absolutely delightful. Barrows takes the time to explain her experience of co-writing Guernsey, what it means to be a community of readers, and why we hunger for charm in these modern times. ]]>

David Carr As David Carr tells it, "The dude was addicted to coke, got off the coke, obtained custody of his kids, a single parent, got off welfare, survived cancer, married well. But that's not what is resonating with people. It's much more the pathology." The dude being Carr, himself. Kurt Andersen attests, The Night of the Gun is "a breathtakingly candid, laugh-out-loud funny, heroically rigorous, consistently riveting, and deeply moving account of a nightmarish descent and amazing redemption." Carr discusses coke and cancer, fact and fiction, parenthood, new media, hope, and his new remarkable book.]]>

Elizabeth Royte Why do Americans spend more than $10 billion a year on bottled water? "The facile answer is marketing, marketing and more marketing," supposes the New York Times Book Review, "but Elizabeth Royte goes much deeper into the drink, streaming trends cultural, economic, political and hydrological into an engaging investigation of an unexpectedly murky substance." The Boston Globe calls Bottlemania, "Ingenious. Amiably, without haranguing or hyperventilating, this veteran environmental writer has produced what could be, assuming enough people read it, one of the year's most influential books."]]>

David Benioff City of Thieves, the newest novel by David Benioff, author of The 25th Hour and When the Nines Roll Over, has been hailed by critics as "a smart crowd-pleaser" (Publishers Weekly, starred review), a "gut-churning thriller [that] will sweep you along" (Kirkus, starred review), and "a funny, sad, and thrilling novel" (Entertainment Weekly). Set during the Germans' brutal siege of Leningrad in World War II, the novel follows the captivating odyssey of two young men trying to survive against desperate odds on an impossible mission through unimaginable depravity. Surprisingly, it's also thrilling, absorbing, and very funny. In this interview, Benioff discusses why it took so long to finish the first chapter, the difficulty of trying to capture the voice of a 17-year-old Russian boy during World War II, and more.]]>

Ethan Canin Kirkus calls America America, Ethan Canin's first novel in seven years, "[a] novel of character [that] is powerful and haunting, a major work." It is a sweeping, epic story that more fully explores themes Canin has written about previously — class, politics, fatherhood, wealth, and power — in a seamless and beautiful multigenerational American saga. America America is both an important work and a page-turning summer read. Especially in this election year, it is a powerful reminder about what is great, and what is broken, within our country. In this interview, Canin discusses his new book, the politics of generosity, class-jumping, and method acting for writing.]]>

James Frey It's rare that you have the opportunity to interview someone as notorious as James Frey. Whether you were a fan or reader of A Million Little Pieces, you couldn't escape the news of the Oprah endorsement or the subsequent drubbing Frey received on her program when it was revealed that parts of his memoir were embellished. After reading an early advance copy of his new novel Bright Shiny Morning, we couldn't wait to talk with him about it. It's a compelling book about hope and firmly establishes James Frey as the comeback kid of 2008. Kudos aside, our interview with Frey made for one of the most interesting conversations we have had in recent memory.]]>



Adamson and Wroblewski Two predictions: The Outlander will win at least one major award. And The Story of Edgar Sawtelle will find a home on bestseller lists. When we discovered these two remarkable debut novels and decided to feature them together in Indiespensable, Powell's subscription club, someone on staff proposed a joint interview with the authors. Their books share more than you might imagine: runaways, ghostly visions, improvised outdoor survival, scenes rendered so powerfully you may forget you're reading fiction (you may forget you're reading, altogether), and characters that linger long after you close the book.]]>