The "passion Myth" - Don't Limit Yourself
By Yohana is


Using your own skill and knowledge set is the most popular way to starting a business. I'm sure you were already told to list all your talents, hobbies and interests, tasks you enjoy doing, things are you particularly good at or/and have a lot of knowledge about; things that people are always coming to you for advice about; your personal skills and attributes, your experience and tasks you know how to complete, etc. and from that very long list pick something you are most passionate about, then find market with unmet needs related to your passion and create a product to satisfy their needs.

But... Don't overdo with this 'passion approach': if you really think that doing something you are most passionate about is the ONLY way to create successful business, think again.

Don't take me wrong: it's very important to start building a business you'll love: creating business is a hard work, and you must enjoy the task and the time spent. Besides, if you like something, most chances are you're going to be really good at it.

ButÃ, the 'passion approach' is limiting you and your possibilities; it's preventing you from moving in the different direction and trying something completely new.

Moreover, even if you have this one thing you're most passionate about, you may find out that nobody else shares your passion



- it simply doesn't have a good market to go after...

The bottom line is: start with your passion but don't limit yourself. If you don't really have a 'true love' or can't find out what your passion is, you can always create one! Just find something that really grabs your attention and research it until you fall in love with it and it becomes your passion!

OrÃ, find a hot untapped niche market and go for it. When you start making money, I'm pretty sure, you will get passionate about it :)


By Yohana Saint-Etienne
Copyright Ã,© 2005

You may publish this article in your ezine, newsletter on your web site as long as it is reprinted in its entirety and without modification, and the resource box is left intact. Ã, I'd very appreciate if you could send a courtesy link or email where you publish to: yohana@startmysmallbusiness.com